Brand Collaborations
How 3 Brands collaborated to raise brand awareness
Nomadlist x Buffer x RemoteOK
What was the brand partnership?
Nomadlist is an online directory of cities and countries that are ideal for digital nomads to work from. It’s pretty cool, by our standards. It is a multifaceted brand, which led to the creation of a community where meetups can be arranged for nomads to meet like minded people.
RemoteOK is a spin off from the popularity of Nomadlist. Specifically, it is a remote work job board that firmly targets users whose career is digital based, rather than physical.
Buffer is a social media automation tool that helps businesses and professionals manage their online presence. It focuses on enabling users to plan, schedule and publish posts across many social media platforms.
Clearly, we can see that the audiences are aligned here, as the people that work with social media and would pay for buffer could be interested in a digital nomad lifestyle and would want to understand the state of remote working. Equally, many who have a digital nomad lifestyle use and post on social media and would be interested in the longevity of their current lifestyle.
What was the brand collaboration?
The two brands collaborated on the state of remote work report. This collaboration was a comprehensive survey of over 2,000 remote workers worldwide, conducted to examine the advantages and drawbacks of remote work by 2022.
What we love about this cross marketing project
Whilst the collaboration is simple - produce a report on something your audience is interested in - the real magic of this brand partnership is in the tight fit and alignment of audiences across the brands. There will be some buffer users that haven’t heard of Nomadlist and viceversa. This type of brand partnership helps all parties to raise awareness for their brand to targeted parties and most importantly - qualified leads.